Patta Spa
This project involves refining an existing brand identity and designing and building a website to enhance the brand’s online presence and streamline customer interactions.
Client: Patta Spa
Year: 2021
Role: Branding, Web design
Design tools: Figma, Illustrator, Photoshop, WordPress
About the company
Patta Spa is a sneaker cleaning service based in The Hague. Initially, it began as a hobby, where customers could directly message the owner through Instagram to schedule clean-up or restoration sessions. Over time, the business expanded to include customization services.
Case
Patta Spa currently uses Instagram as its sole customer channel. To expand their reach, they decided to launch a website where customers can email to schedule cleaning appointments and view available custom sneakers for sale.
I was tasked with refining the existing branding and designing and building the website to enhance their online presence.
Existing branding
The logo of Patta Spa was already established and recognized as the brand’s identity. The only part I contributed to the logo was adding a dark mode version. Using this logo as a starting point, I worked with its existing colors and distinctive features, such as the brush strokes, to create a cohesive and visually appealing design for the website and other branding elements, ensuring they were also suitable for Instagram.
Photoshop
I carefully prepared and edited images of custom sneakers for the website using Photoshop. This included enhancing the photos to improve clarity and color, ensuring each sneaker was presented attractively and consistently.
Existing branding
The logo of Patta Spa was already established and recognized as the brand’s identity. The only part I contributed to the logo was adding a dark mode version. Using this logo as a starting point, I worked with its existing colors and distinctive features, such as the brush strokes, to create a cohesive and visually appealing design for the website and other branding elements, ensuring they were also suitable for Instagram.
Photoshop
I carefully prepared and edited images of custom sneakers for the website using Photoshop. This included enhancing the photos to improve clarity and color, ensuring each sneaker was presented attractively and consistently.
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