Digital Sherpa
This project involves developing a new brand identity for a cybersecurity company, including crafting a logo, color scheme, and visual elements to effectively represent the company’s mission and values.
Client: Digital Sherpa
Year: 2018
Role: Branding
Design tools: Adobe XD, Illustrator, Photoshop, inDesign
The logo
The logo design for Digital Sherpa draws inspiration from the Sherpa people, a Tibetan ethnic group renowned for their mountaineering expertise and deep knowledge of the Himalayan regions. The logo features a shield, symbolizing protection and cybersecurity, and a mountaintop, representing the ultimate goal that Digital Sherpa aims to help its clients achieve. Digital Sherpa embodies the role of the mountaineer, guide, and carrier, providing expert support and security to its customers on their digital journey.
Brand identity
For a strong brand identity, I selected colors that convey safety, security, boldness, confidence, trust, and a tech-forward approach. After evaluating various color combinations, I chose those that best represented these values. Additionally, I integrated mountain-inspired elements into the branding to reinforce the logo’s theme of guidance and achievement, while also reflecting a human approach to cybersecurity, in line with the Sherpa inspiration.
The logo
The logo design for Digital Sherpa draws inspiration from the Sherpa people, a Tibetan ethnic group renowned for their mountaineering expertise and deep knowledge of the Himalayan regions. The logo features a shield, symbolizing protection and cybersecurity, and a mountaintop, representing the ultimate goal that Digital Sherpa aims to help its clients achieve. Digital Sherpa embodies the role of the mountaineer, guide, and carrier, providing expert support and security to its customers on their digital journey.
Brand identity
For a strong brand identity, I selected colors that convey safety, security, boldness, confidence, trust, and a tech-forward approach. After evaluating various color combinations, I chose those that best represented these values. Additionally, I integrated mountain-inspired elements into the branding to reinforce the logo’s theme of guidance and achievement, while also reflecting a human approach to cybersecurity, in line with the Sherpa inspiration.
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